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Starting to sell on Amazon India looks simple on the surface, sign up, list a product, start selling. In practice, most new sellers lose their first few weeks to avoidable mistakes: wrong GST setup, category gating they didn't expect, or a listing that never shows up in search. Here's the process laid out properly, in the order it actually happens.
Amazon will ask for your GSTIN, PAN, a cancelled cheque or bank statement, and in most cases a trademark or brand authorization if you're listing under a brand name. Sellers who gather these upfront move through registration in days rather than weeks. If your GST registration is new or your business type is a partnership or private limited company, keep your incorporation documents handy too, Amazon occasionally asks for secondary verification.
Most D2C brands should register through Seller Central rather than applying for Vendor Central, which is invite-only and shifts more control (and margin) to Amazon. Seller Central keeps you in charge of pricing, inventory and customer relationships, the right starting point for almost every growing brand.
Certain categories, including grocery, jewellery, and some electronics, require additional approval even after your account is live. Check your category's requirements before you invest in photography and copywriting, so you're not stuck with inventory you can't list yet.
If you have a registered trademark, apply for Amazon Brand Registry as soon as your account is active. It unlocks A+ Content, gives you tools to report counterfeit listings, and is often a prerequisite for Sponsored Brands ads later on.
A listing that's technically live but invisible in search isn't a launch, it's a placeholder. Backend search terms, a keyword-researched title, and at least one lifestyle image matter more at launch than most new sellers expect.
No, a trademark isn't mandatory to start selling, but it is required for Amazon Brand Registry, which unlocks A+ Content and stronger brand protection. Many sellers start without one and register a trademark once they're seeing consistent sales.
Basic account setup can be same-day, but category approval and Brand Registry can take anywhere from a few days to a few weeks depending on documentation and category.
It depends on your product's size, weight and margin. Lightweight, fast-moving products often do well on FBA for Prime eligibility, while bulky or low-margin items may fit FBM better. This is worth mapping out SKU by SKU rather than deciding for your whole catalog at once.
Talk to our marketplace team about your specific setup, free consultation, no obligation.
Trusted by D2C brands across India's top marketplaces