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If you've onboarded onto Amazon or Flipkart before, Myntra's process will feel noticeably slower, and that's by design. Myntra runs a more curated, manually-reviewed approval process for fashion brands, which protects catalog quality but does mean more preparation on your end before you're live.
Unlike category marketplaces that let most sellers self-onboard, Myntra vets fashion brands for catalog quality, photography standards and brand positioning before approval, because its buyer base shops there specifically for curated fashion, not just the lowest price.
Beyond standard GST and bank documentation, expect to submit a brand deck or portfolio showing your product range, positioning and existing sales history if you have any. A polished brand story materially speeds up review.
Myntra tracks return rates closely, and inaccurate sizing is one of the biggest drivers of returns in fashion. Category-accurate size charts, submitted correctly at onboarding, reduce friction both at approval and after you're live.
Brand approval on Myntra typically takes longer than Amazon or Flipkart onboarding, plan for this in your launch timeline rather than assuming a same-week go-live.
It varies by category and documentation completeness, but it's consistently longer than Amazon or Flipkart's largely self-service onboarding, plan for a multi-week runway rather than a same-week launch.
It's not a strict requirement, but a brand with an existing sales track record or a well-prepared brand deck tends to move through review faster than one with no supporting materials at all.
Inconsistent photography quality and missing or inaccurate size charts are among the most common reasons brand applications get sent back for revision.
Talk to our marketplace team about your specific setup, free consultation, no obligation.
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